David Asch is the executive director of the Penn Medicine Center for Health Care Innovation and the director of the Robert Wood Johnson Clinical Scholars Program. He is professor of medicine, professor of anesthesiology and critical care, and professor of medical ethics and health policy at the Perelman School of Medicine at the University of Pennsylvania.
David is also a professor of health care management and professor of operations and information management at the Wharton School. David's research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of health or life insurance, and personal health behaviors. His research combines elements of economic analysis with moral and psychological theory and marketing.
At the University of Pennsylvania, David has received the Resident Teaching Award (1986), the John M. Eisenberg Teaching Award (1995), the Samuel P. Martin, III Award in Health Services Research (1999), the Arthur K. Asbury Award for Outstanding Faculty Mentorship (2004), and the Christian R. and Mary F. Lindback Award for Distinguished Teaching in the University (2006). He also received the Perelman School of Medicine’s Distinguished Graduate Award in 2012—the school’s highest honor for alumni achievement.
David received his bachelor’s degree from Harvard University, his medical degree from Weill-Cornell Medical College, and his MBA in health care management and decision sciences from the Wharton School. He was a resident in internal medicine and a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania. He is an elected member of the Association of American Physicians and the Institute of Medicine of the National Academy of Sciences.
David is also a co-director of the MyHeartMapChallenge.