Users of Tinder, the popular online dating app, usually swipe right on their mobile screens to gain a potential match. Come September, the same action might allow them to save lives by registering to be an organ donor.
The donor registration drive is the culmination of the partnership between Tinder and a nonprofit group called Organize, which aims to end the organ donor shortage. A similar campaign between Tinder and the National Health Service was carried out in Britain last year. Organize is also partnering with the comedy video website Funny or Die, Facebook, various universities and hospitals to launch apps and social media campaigns to boost registrations for organ donations.