University of Pennsylvania logo

Twitter

Category: advertising

Posted:
Apr 29, 2016

Author:
Emily S

Tags:

Tech Execs See Consumers Drawing the Line on Privacy With Health

Consumers have willingly traded some of their personal details for access to social sites like Google or Facebook, and suffer an occasional ad as a result. But once that sharing gets too personal, as with health-care information, it could prompt people to retreat behind a wall of privacy, according...

Read More

How Facebook 'likes' could dent ISIS's recruiting efforts

Terrorism is a very real threat no matter where you happen to live, and the individuals looking to brainwash new recruits often find them online. The fight against ISIS is happening everywhere, including social networks, and a counter-speech solution has been found in an industry that might...

Read More

Posted:
Jun 4, 2015

Author:
Deirdre

Tags:

Mark Zuckerberg, Let Me Pay for Facebook

FACEBOOK. Instagram. Google. Twitter.

Read More

Posted:
Apr 27, 2015

Author:
Deirdre

Tags:

The Cost of Buying Someone’s Soul. Or Tweets.

YOU never forget your first time. Mine was 13 years ago, just after my first book came out in paperback. My literary agent called and said I’d been asked to be a “campus ambassador” for a brand of feminine-protection products. Naturally, I had questions.   Link to full article

Read More

Posted:
Jun 13, 2014

Author:
Maggie

Tags:

Schrödinger's Cigarette: Is Electronic Safer?

E-cigarettes, with their ads featuring sexy people puffing away on futuristic tubes tipped with blue light, seem distinctly modern. But the idea actually dates back to 1963, when a two-pack-a day smoker named Herbert A. Gilbert patented a “smokeless non-tobacco cigarette” that delivered flavored...

Read More

The Penn Medicine Center for Health Care Innovation engages interdisciplinary teams to reimagine health care delivery for dramatically better value and patient outcomes.

The Leonard Davis Institute of Health Economics (LDI) is Penn's center for research, policy analysis, and education in health systems. Its 200 Senior Fellows analyze the medical, economic, and social issues that influence how health care is organized, financed, managed, and delivered across the U.S.

We are passionate about pursuing impactful research and eager to explore opportunities that will enable a culture of social media and health innovation at Penn, Penn Medicine, and beyond.  Have an idea for a project?  Interested in collaboration?  Click here to learn more about how to contact us.